Alternate Gothic

From American Type Founders Collection

ATF Alternate Gothic is a new, significant digital expansion of Morris Fuller Benton’s classic 1903 design. Originally available in one bold weight, the typeface came in three widths for flexibility in copy-fitting layouts.

ATF Alternate Gothic has impact at any size. Its letterforms are instantly familiar: Benton’s original metal type family was used throughout the 20th century in newspapers, magazines, and advertising, providing “strong and effective display” in a compact space. Monotype issued its own version for machine typesetting, and Alternate Gothic likely served as inspiration for Linotype’s Trade Gothic® Bold and Bold Condensed. ATF Alternate Gothic expands on the characteristics that perhaps made Trade Gothic so popular, providing a wider range of weights and widths to address the needs of today’s designers and technologies.

The space-saving clarity of ATF Alternate Gothic brings readability to the world of advertising typefaces. With its finely graded range of ten weights, with four widths of each weight (40 fonts total), this extensive family can be used to pack a lot into a narrow space, and the range makes it easy to create variations of an advertisement or announcement for different formats and media.

The tall x-height and narrow proportions, combined with a relatively low waist and springy, tension-filled forms, make ATF Alternate Gothic strong and effective in display. All ten weights have been carefully spaced for readability. Caps and lowercase work well together, while attention-grabbing all-caps settings are clear and never crowded, no matter how narrow.

Designed by Morris Fuller Benton, Mark Van Bronkhorst, Alan Dague-Greene, David Sudweeks, Igino Marini & Ben Kiel

Language Support

Catalan
Croatian
Czech
Danish
Dutch
English
Filipino
Finnish
French
Fula
German
Hungarian
Indonesian
Italian
Latvian
Malay
Maltese
Norwegian
Polish
Portuguese
Romanian
Slovak
Slovenian
Spanish
Swedish
Turkish

Cosmic Thread

Size

Space

Gravity Dance

Size

Space

Nebula Path

Size

Space

Aurora Paint

Size

Space

All Styles

Font Size

The quick brown fox jumps over the lazy dog

Character Map

latin capital letter a U+0041

Uppercase Letter Latin

Uppercase Letter Greek

Lowercase Letter Latin

Lowercase Letter

Lowercase Letter Greek

Modifier Letter Latin

Modifier Letter

Other Letter Latin

Decimal Number

Other Number

Connector Punctuation

Dash Punctuation

Close Punctuation

Final Punctuation

Initial Punctuation

Other Punctuation

Open Punctuation

Currency Symbol

Modifier Symbol

Math Symbol

Other Symbol

Ligatures

Fractions

Tabular Figures

Ordinals

Scientific Inferiors

Superscript

Subscript

Numerators

Denominators

Case-Sensitive Forms

Additional Licensing

Your Typographer subscription covers prototyping, pitches, and web usage up to 15,000 monthly page views. You can add licensing if you or your client need to expand the scope of your usage. Like any software, fonts are licensed for specific uses. All our licenses allow commercial use, but the right one depends on how you plan to use the fonts.

Buy Alternate Gothic

Select licenses

Like any software, fonts are licensed for specific uses. All of our licenses allow commercial use — the right one simply depends on how you plan to use the fonts.

License Terms Return Policy

Web (yearly subscription)

Host fonts on your website and display live text using HTML and @font-face CSS. Pricing is based on your monthly pageviews.
Web License Terms

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App (yearly subscription)

Embed fonts directly in a mobile app. Licensing is based on the number of app titles and covers distribution across platforms like iOS and Android, for apps with up to 25,000 monthly active users.
App License Terms

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Desktop

Install fonts on your computer to create static assets like logos, social media images, presentations, and print materials. Each person who installs the font needs a license. Embedding in apps, automated systems, or hosting on a website requires a different license.
Desktop License Terms

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