Big Moore

Carter & Cone’s Big Moore, like its cousin, Big Caslon, is a grand serif design. A 1766 specimen by Isaac Moore, former manager of Joseph Fry’s foundry in Bristol, England, shows many examples of type inspired by John Baskerville. But a century later, standardization had foisted inept lining figures and shortened descenders upon these designs. Matthew Carter remedied this tragedy with Big Moore by restoring oldstyle figures, full-length descenders, and historic swashes to this regal serif.