Bison

Bison, from Ellen Luff Type Foundry, is a strong and sophisticated all-caps sans serif inspired by the power and resilience of its namesake. Sturdy and uncompromising, the style is felt through controlled letterforms with modern touches — a balance of hard lines and smooth curves. Each weight can stand on its own, dynamic and authoritative in its own right. Bison delivers impact without sacrificing elegance. Its distinctive character ensures Bison leaves a lasting impression no matter how it’s used.