Sherman

Sherman, from Ellen Luff Type Foundry, is a soft yet assertive, condensed sans serif — a gentle giant in the world of typefaces. Drawn to give headlines a confident and imposing base, while still feeling warm and friendly. It brings its own personality to the world of tall typefaces, with sleek, slanted terminals and optical adjustments to balance the big away from the heavy. It’s an all-caps font with rounded ink traps and softened edges, performing best at large sizes. Print or pixels, it’s a strong choice for headlines, titles, signage, branding, and designs that require an eye-grabbing impact.

Sherman gets its name from General Sherman, the world’s largest known living tree, located in Sequoia National Park.

Larken, also available from Ellen Luff Type Foundry, is the italic serif typeface used in the mockups.