Patricia Gothic

Patricia Gothic is a Midwestern take on the traditional American sans serif style. It has been designed as a legible workhorse typeface family with just the right amount of character to add liveliness to your text. A hybrid of the gothic style and contemporary geometrics, its design has also been influenced by everything from vernacular signage, antique hand-lettered ads, early 20th-century posters, and type used on mason jars. Its thinner weights can appear elegant, refined, and modern. Its regular weights set nicely legible text. And the heavier weights, especially the small caps, evoke vintage poster lettering.