Glaser Babyfat

Milton Glaser on designing Babyfat: “This is the first alphabet I ever designed. For some inexplicable reason I called it Babyfat. Because I’m not a type designer, most of my alphabets are actually novelties or graphic ideas expressed typographically. Here the idea was to take a gothic letter and view it simultaneously from two sides. It started out as a rather esoteric letterform; it ended up being used in supermarkets for ‘Sale’ signs.” This forced perspective 3-D font has appeared on many LP covers and posters from the mid 1960s onward. This revival includes the original lowercase for the first time in digital form. Besides the three original styles (Outline, Shaded, and Black) made for photo typesetting, the new P22 Glaser Babyfat introduces six additional variations to allow the user to easily colorize the type as Glaser envisioned. The Keyline, Fill, Glyph, Left, Right, and Down font styles give the user nearly infinite options to create dynamic chromatic effects. P22 Glaser Babyfat was based on original drawings and phototype proofs from the Milton Glaser Studios archives. Typographic punctuation and sorts were imagined by James Grieshaber to work with Glaser’s design, as well as diacritics to accommodate most European languages. Over the years there have been many typefaces that borrowed heavily from the Glaser designs, but these are the only official fonts approved by Milton Glaser Studio and the Estate of Milton Glaser.